Sandhill Wines
Located in the heart of downtown Kelowna, Sandhill Wines is a celebrated name in British Columbia’s wine scene, known for its award-winning Small Lots program and single-vineyard philosophy. FOE was brought on to completely re-imagine their digital presence — one that honours Sandhill’s deep legacy while propelling it confidently into the future. The result is an elegant, modern UI that pairs contemporary web technology with timeless storytelling, delivering a clean, responsive experience that elevates every user touch-point across desktop and mobile.
User-Centric Design Informed by Analytics
Our process began with a comprehensive analysis of historical site analytics and user behavior. These insights guided a complete redesign of the site’s architecture, enabling clearer navigation, faster content discovery, and smoother transitions between high-interest areas. We layered in subtle motion and interactive details to engage users without overwhelming the experience. Thanks to these efforts, we’ve already seen a measurable uptick in user flow directly toward Sandhill’s online store and wine club sign-ups within the first week of launch.
Flexible, Future-Ready Integrations
To support a seamless user journey, we implemented key third-party integrations — from tasting room booking systems to location-based tools — all carefully adapted to match Sandhill’s brand and user needs. As the Andrew Peller group enters a phase of digital transformation, new platforms and technologies are being introduced across their winery network. With this in mind, we’ve built the new Sandhill website to adapt and evolve — ready to integrate whatever the next phase of digital strategy demands, all while maintaining brand cohesion and performance.
