It seemed like a good
idea at the time … And it was.
FOE is the brainchild of Taylor Leigh, an extreme sports enthusiast and art/communication design school graduate who felt that design could be taken closer to the edge. And so he brought his risk vs. reward attitude and outlook to a company determined to set the bar for interruptive branding. In Taylor’s words “if it feels 100% comfortable, it’s not quite there yet.” It gets harder every day to emerge from the crowd, and it takes both a passion for breakthrough design strategies, and courage on the part of a client to fully embrace something that is clearly better than the rest.
Be smart.
Blue sky starts with down-to-earth. Before we let our imaginations go wild, we do a detailed and methodical analysis of your product, your brand and your opportunity. An enduring brand is built on a strong foundation.
Be different.
We hear it all the time: “we want something different, like our competition…” You’ll quickly discover that “same old, same old” isn’t in our vocabulary. With the homework done right, and the opportunity defined, we’ll shatter the norm.
Be visionary.
The only thing equal to branding that is different, is branding that endures. What makes you stand out today has to take you beyond tomorrow. A brand voice and visual assets that inspires over time is key to building loyalty and company growth.
Sample session at Victoria Distillers
1 / 2
Seafood buckets on the beach
2 / 2
Our value is
in our values.
You will find us open, honest and fearless in the face of a challenge. We’re avocational risk-takers who believe in carefully calculated risk and it’s an attitude we carry into our work. We’ll take your brand to the edge and bring it home a winner.
What Our Clients Are Saying
Initially, we started working with FOE to fulfill some of our outstanding design needs. In a short amount of time, their skills developed a much greater connection to our brand. They have since taken on all of our design needs, from website to packaging. Their ability to work with us and deliver what we need on time, and on budget, has been a major asset in helping us re-establish Vancouver Island Brewing as a serious contender in the craft beer world.
Chris Bjerrisgaard, Marketing Director
What Our Clients Are Saying
Taylor and the team at FOE Creative have been a cornerstone of our brand, creating exceptional designs for everything from social media to packaged product for us. We are always excited to see their latest designs and how they routinely push the envelope. They continue to make our brand stand out in a highly competitive marketplace.
Matt Hill, Owner
What Our Clients Are Saying
Working with FOE Creative has been a true pleasure. They are easy to communicate with and do an excellent job on all things design. We had our complete line revamped and are extremely happy with how everything turned out! Definitely looking forward to working with them on future projects.
Richard Mehta, CEO
What Our Clients Are Saying
Not all presents come wrapped under the tree, but we had the most fun unwrapping this one for 2022. A big thank you to Taylor and the team at FOE Creative for updating our brand and giving us a beautiful, timeless website that represents our passion for seafood, and highlights our West Coast roots.
Jess Taylor
Some of our partners that we continue to work with.
- Fern + Cedar Brewing
- Ergogenics Nutrition
- Wandering Mollusk
- Vancouver Island Brewing
- Capital Bike
- Country Chic Paint
- Empress Gin
- Charles Law
- Island Life
It’s great to have happy clients,
and even better to have outright fans.
The comments above are not just from people we’ve achieved powerful results for, but aspiring individuals who have become familiar faces and close friends, as we continue to grow together and accelerate their success.