It seemed like a good
idea at the time … And it was.
FOE is the brainchild of Taylor Leigh, an extreme sports enthusiast and art/communication design school graduate who felt that design could be taken closer to the edge. And so he brought his risk vs. reward attitude and outlook to a company determined to set the bar for interruptive branding. In Taylor’s words “if it feels 100% comfortable, it’s not quite there yet.” It gets harder every day to emerge from the crowd, and it takes both a passion for breakthrough design strategies, and courage on the part of a client to fully embrace something that is clearly better than the rest.



Be smart.
Blue sky starts with down-to-earth. Before we let our imaginations go wild, we do a detailed and methodical analysis of your product, your brand and your opportunity. An enduring brand is built on a strong foundation.
Be different.
We hear it all the time: “we want something different, like our competition…” You’ll quickly discover that “same old, same old” isn’t in our vocabulary. With the homework done right, and the opportunity defined, we’ll shatter the norm.
Be visionary.
The only thing equal to branding that is different, is branding that endures. What makes you stand out today has to take you beyond tomorrow. A brand voice and visual assets that inspires over time is key to building loyalty and company growth.
Our value is
in our values.
You will find us open, honest and fearless in the face of a challenge. We’re avocational risk-takers who believe in carefully calculated risk and it’s an attitude we carry into our work. We’ll take your brand to the edge and bring it home a winner.
Some of our partners that we continue to work with.
- Fern + Cedar Brewing
- Ergogenics Nutrition
- Wandering Mollusk
- Vancouver Island Brewing
- Capital Bike
- Country Chic Paint
- Empress Gin
- Charles Law
- Island Life
It’s great to have happy clients,
and even better to have outright fans.
The comments above are not just from people we’ve achieved powerful results for, but aspiring individuals who have become familiar faces and close friends, as we continue to grow together and accelerate their success.