Pride of ownership and pure pleasure were the lures FOE saw as the draw to “buy now” on the Forest Cooperage brand and website we were invited to build. Working to a “less is more” mantra, we chose to run with a clean, progressive brand appeal, and rich imagery with few words for their new web user interface design. Letting their product speak for itself in a display of outstanding craftsmanship. It was important to convey the client’s commitment to providing a world-class product and a once-in-a-lifetime experience; one to be shared with friends and family. The journey through their website is designed to encourage a review of the full Forest Cooperage line of products, and stimulate sales. This is achieved through their custom product builder that allows for an end-user to build and checkout with their very-own cedar hot tub within a single visit.