Crafting Careers & Creating Balance.
Current Opportunities.
Digital Marketing Lead
Overview:
- FOE Creative Inc. is looking for a full time Digital Marketing Lead to contribute to the overall organizational marketing efforts. Bringing your experience with strategic digital marketing you will be responsible for all digital advertising across various platforms. As an integral member of the Marketing team at FOE, work highly independently while ensuring all deliverables are met on-time and of the highest quality. If you have a positive attitude, an appetite for disruption, and are looking for a role with a talented, dynamic team in a highly evolving industry please express your interest.
Responsibilities:
- Develop and execute strategic digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), Twitter Ads, and LinkedIn Ads.
- Manage campaign budgets, bidding strategies, and ad placements to optimize ROI and achieve brand goals.
- Craft compelling ad copy and creatives that resonate with target audiences and drive conversions.
- Utilize basic graphic design skills to create engaging visuals for ad campaigns.
- Analyze campaign performance using data analytics tools and generate comprehensive reports with actionable insights.
- Collaborate with internal teams (marketing, sales, product) to develop cohesive marketing strategies and align paid advertising efforts with overall business objectives.
- Stay up-to-date on the latest digital advertising trends and best practices, implementing innovative tactics to maximize campaign effectiveness.
Qualifications & Skills:
- 3+ years of experience managing paid advertising campaigns across a variety of platforms, with a demonstrably successful track record of driving results.
- Master of Google Ads, Meta Ads (Facebook & Instagram), Twitter Ads, and LinkedIn Ads, able to navigate their complexities and leverage them strategically.
- Strong understanding of campaign optimization techniques, including budget allocation, bidding strategies, and A/B testing
- Excellent analytical and reporting skills, transforming data into actionable insights
- Demonstrated creative copywriter with the ability to craft compelling ad copy that resonates with target audiences and drives desired actions
- Possess basic graphic design skills and can create engaging visuals for ad campaigns
- Strong communicator and collaborator, working effectively with internal teams to achieve shared goals
- You’re passionate about digital advertising and constantly seeking new ways to stay ahead of the curve
Perks:
- Competitive salary
- Over time eligible
- Work-life balance
- Remote & in-office
- Company benefits
- iMac/MacBook & monitors provided
- Monthly team gatherings
- Educational courses covered by FOE
- Annual trips to industry conferences (all expenses paid)
Schedule:
- 7.5 hour days
- In-office Monday-Thursday
- Work remote every Friday
Applicants can email a resume and portfolio to [email protected]