Town of Sidney
In a visionary rebranding initiative for the idyllic Town of Sidney, renowned for its coastal allure, a smart logo redesign emerged that artfully balanced history with a forward-looking ethos. The new logo captures Sidney’s distinctive charm, a vibrant community nestled along the pacific ocean. The strategic design not only pays homage to the community’s past, but also resonates with a new generation making Sidney their home. Beyond a mere visual identity overhaul, the rebrand unfolds as a dynamic campaign, with the tagline “by the sea” able to evolve into captivating narratives like “Sidney by the vines” and “Sidney by the market”. This complete approach not only changes how people see Sidney but also shows that the town is interesting in many ways. It invites a future where old ways and new ideas come together.
Our dynamic brand campaign and strategy not only reshapes Sidney’s image, but also acts as a vibrant testament to the town’s unique geographical location. This change invites a future where old ways and new ideas come together, making Sidney attractive to both locals and visitors.
The updated Sidney logo seamlessly blends into the community, effortlessly extending to merchandise and apparel. Its adaptability ensures a cohesive presence on local products and community events. This newly designed logo not only mirrors Sidney’s core identity but also adds a touch of local pride to our everyday lives.
