Clean, modern & timeless.
Capital Bike is the recent amalgamation of the Greater Victoria Cycling Coalition & Greater Victoria Bike To Work Society. It was important to come up with a new name that encapsulated all regions of the Victoria area and represented the connection of these two deeply rooted organizations. With this, Capital Bike’s new brand is based on a less-is-more approach.
Modern appeal and adaptability.
Building a clean, modern and timeless brand was our primary focus which allowed us to evolve the Capital Bike appeal through image masking, abstract shapes and illustrations. The result is a unique brand that is adaptable across a variety of marketing materials; everything from business cards, exterior bus advertisements, storefront signage and the exterior wrap of their promotional cargo bike.