Litehide™ is an innovative patent protected leather process, created by Litehide LeatherTeq Ltd, for the preservation of animal hides designed to address the regulatory and environmental challenges now faced by the global leather industry. The Litehide™ process effectively eliminates the use of salt, which is a huge global land and waterway pollutant. We were approached by Litehide to create a solution that would allow them to educate consumers and provide an internal marketing web product. We collaborated with fellow creative, Dean Azim on the web concept. This project is a series of illustrations designed by FOE Creative that are used in a parallax style website to illustrate the innovative and sustainable process. Along with developing their new website, we produced multiple illustrations for future marketing needs, which will appear in the form of video animation and print collateral.
Pieces To The Puzzle
(illustrations used in Litehide’s website & additional marketing tools going forward, such as video animation and print collateral)