As a top producer in the international mountain biking industry, Kore has been providing quality MTB components for over 25 years. Here at FOE we are bike enthusiasts so we were over-the-moon when Ollie from Kore, called us to take on their new web project. Kore recently went through an aggressive rebrand, which meant that their list of wants & needs, for a web product, was quite extensive and specific. Our pitch, and what would be the final layout, was to implement large imagery, bold typography and in-lay a punch of colour in order to achieve the loud, stylish appeal that Kore’s rebrand called for. From a technical stand point, we jam-packed their new website with some of the most advanced client-side editing tools for in office and on the go updates. On the front-end, their users are now able to filter all products through three different category topics and search for a local dealer in their area. OEM & Distributors can also login to retrieve company information, files and browse rate sheets. For future growth, we’ve loaded the back-end with e-commerce features – keep your eyes peeled for a phase two launch.